Online parts sales are growing at a rate of 10.5% year on year, presenting a massive opportunity for OEM's to increase revenue, reach more customers and retain existing ones. Omni Automotive was established to support OEM's and Dealers to capitalise on this ever growing channel.
We understand the complexity of Aftersales and the challenges that are presented when operating an online sales channel. Our solution can support you whatever your objective, from central fulfilment using one warehouse, to Dealer fulfilment where your network can embrace the opportunities online Parts and Accessory sales present.
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Our solution will enable your organisation to better meet customer needs. Not only can you retain more existing customers, but you can prospect new ones who do not require a physical Dealer experience.
Selling online can enable you to reach new customers no matter which of the 3 business models you use. Whether it's your Dealers reaching new customers in more widespread geographical locations or you prospecting customers who have bought their cars privately, your online sales channel enables you to provide a well suited and more convenient solution to those customers who prefer to shop online. In addition, you can offer a Click and Fit option to drive customers and revenue into your network.
These customers may be committed to utilising the same Dealer for their Aftersales needs however now you can empower your network to engage with them online aswell, and offer discounts to drive revenue during topical times. This helps to increase convenience for your networks most engaged customers and therefore, retention.
These customers are willing to shop elsewhere to get a service and your competitors are prospecting these customers from you. By providing this customer group with the ability to shop online and select the click and fit option at their convenience, you can help to protect your business against lost revenue and falling retention.
These customers may have bought a car from your business, but never revisited for servicing or bought the car privately. This could for example be a mechanic who is able to fix their car at home but prefers to use genuine OEM parts to do so. This customer can now buy their required part online at a time that suits them. Alternatively, this may be a customer who bought their car privately but now wishes to enhance their car with a performance exhaust so buys online but selects the click and fit option.
Get in touch today to discuss how our solution could work for you. Whether you want to fulfill orders from a central hub or drive revenue through your network, we have the expertise and platform to deliver results.
Using our knowledge and experience, we have spent time developing a turnkey solution to maximise Parts and Accessories sales online. Your feature packed store is equipped with everything you need to make a success of Aftersales e-Commerce.
Receive VIN or Reg details during checkout to ensure correct fitment
Meet demand with items you already have and those you have access to
With integrated fraud analysis, you can be sure to minimise risk
62% of Automotive online searches are on mobile - our solution works on all devices
Usable data that can be used to grow your store and track results
Update pricing and product information on one spreadsheet and we do the rest
Reach more customers through internet search
Provide a complete service whilst maximising revenue and customer retention
A premium store design to match your brand and increase customer trust
Increase purchase conversions with easy search filters
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