Your store will be equipped with the latest release from Google, Google Autocomplete – but what does this mean? In short, Autocomplete is an extremely exciting yet powerful tool which makes the customer check out journey much smoother by intelligently suggesting and pre populating the customers address as they type the first few characters.
The checkout process is arguably just an admin task which no one enjoys - filling out forms is the most unexciting part of the process when you’ve just opted to buy a new roaring performance exhaust. Google have clearly identified that a solution which can help to speed up the checkout process by making it quicker and easier for the customer, will help to improve conversion rates and reduce cart abandonment.
It has been reported that this resulted in a c.20% decrease in time required to complete the form, as well as reductions in errors within data fields. This is a huge benefit to you. When a customer mistakenly types in the wrong details, their item may be shipped to the wrong location, and they ultimately have a poor experience – even if it was their error! So not only does the customer save time, but you too can save time when fulfilling orders!
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